This Deepawali - Let our kids have fun, grown ups prepare to neutralize.
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About this research
Deepawali is a festival of lights and has great cultural significance for every Indian. The lights, celebrations (firecrackers "in moderation"), meeting loved once and everything around the food and our great food culture.
Festivities start with Navratris (celebration of Indian Goddesses and symbol of power, knowledge and prosperity) and go all the way till New Year, with Diwali a major focal point. This is the season when there is one festival or another of huge significance in every part of India.
We all know the feeling when kids rejoice and look at the lights coming out of lamps, candles and firecrackers, all different colors right there in front of them. We did that when we were kids, will lay out our firecrackers in sun for days so they work better than everyone in the colony. Don't really have a face to take it away from our kids, might do in moderation but can't really take that fun away.

So is there a way to be mesmerized by amazingly bright random medley of lights on auspicious deepawali, and also keep healthy air quality around us.
- Are you getting same quality product as Europeans and Americans are getting.
- Does company selling you on billion dollars sale day, pays enough taxes to cleanup the discards. Or are you the one going to pay a huge cost of cleanup in the end.sale day, pays enough taxes to cleanup the discards. Or are you the one going to pay a huge cost of cleanup in the end.
- Or do you know if your community has a plan to clean up the billion dollar mess and discards.
- Are products coming with warranty or guarantee, do we have a tax system where low quality products are pushed out with with with with high cleanup taxes.
- Do you know the holdings pattern of the e-tail companies. Are investors the same, producing goods in china and selling, reselling, and then selling returns in our markets, so they never have to be in profit (GMV). The profit is made at first transaction itself. Treating us as a profitable dumping ground, with no taxes.
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